Severstal & Evraz Launch Joint Online Sale of Metal Products

PAO Severstal and EVRAZ Metal Inprom JSC, Metal-Expo regular exhibitors are launching a joint technical sales platform at the site of the Severstal online store market.severstal.com as part of the Online Storefronts pilot project. The purpose of the joint project is to expand the geography of sales within Russia through the use of partners' warehouse infrastructure. At the moment, any existing or potential client of the company (except for individuals) of the online store Severstal can purchase a hot-rolled sheet from the EMI warehouse in Tula. Soon, a similar service will be available to customers from Kirov, as well as a number of other cities.

It is expected that in the near future the range of products available for ordering within the framework of the Online Storefronts project will be expanded with rolled and shaped sections, pipes and curved profiles, cold rolled products, coated rolled products - more than 2000 items in total. By the end of the year, it is planned to expand the range of products not produced by Severstal, but available in the warehouses of partners.

The process of purchasing products from partners' warehouse capacity will not differ from the standard procedure already familiar to users of the Severstal online store.

The launch of the Online Showcase project is fully consistent with one of the key approaches of the renewed strategy of Severstal - closer cooperation with customers within the framework of the implementation of the strategic priority “Excellent customer experience”. The availability of Severstal products at our partners' storage facilities will reduce logistics costs and significantly reduce delivery time.

The director of marketing and customer improvement. the experience of Severstal company Ms Maria Shalina said that “I am convinced that the project, unique for Russian metallurgical companies, will become a new stage in relations with customers, and the number of partners will only expand. The launch of Online Storefronts gives us the opportunity to create additional benefits for existing and potential consumers of Severstal products by reducing costs, providing new opportunities and speeding up all business processes throughout the entire customer service cycle.”

Ekaterina Balbasheva, marketing director of EVRAZ Metal Inprom said that “For EMI, the new format of cooperation with Severstal is an example of a well-established supply chain and effective online interaction. Colleagues appealed to us as the largest federal trader. The successful integration of our partners into the project was ensured by the large-scale geography of the company's presence and streamlined business processes throughout the network. In the future, we plan to scale the project into all divisions.”

PAO Severstal and EVRAZ Metal Inprom welcome all steel industry professionals to visit their stand at Metal-Expo'2019, the 25th Jubilee International Exhibition, November 12-15, Hall 75, VDNHa, Moscow, Russia.