A positive trend was created by «Metal-Expo2023» exhibition
Over 30,000 professionals from various industries participated in the 29th International Industrial Exhibition Metal-Expo in its first three days. Additionally, 23,000 attendees registered via the exhibition's website, with the number of visitors increasing by three times from the regular daily level of 6,000 during the days of the event.
Over 50 formal and informal events occurred during the exhibition, resulting in tens of thousands of meetings and business negotiations between metallurgists, clients, and partners. Event marketing and in-person communication are becoming more important in marketing communications. Apart from extensive online coverage, the exhibition had the potential to expand its audience even further.